Expert advice is the next frontier in e-commerce

Online shopping is great if you know exactly what you’re looking for. You find, you buy, it’s delivered! But a large percentage of users still ends up empty-handed, lost in a maze of products. Thankfully, with today’s technology we can create much more effective e-commerce experiences based on assistance and advice. Aiden delivers personalized, context-based shopping advice that allows your users to confidently hit “buy”.

Create a digital helping hand

Aiden is a modular software platform that helps you capture, enrich and deliver business intelligence to the right customer, at the right time.


Our powerful advisor engine handles complex data structures and business logic like a champ. Algorithms can be based on business rules, recommendations, machine learning, or a combination thereof. That's how your intelligent application will always know exactly when to execute which behaviour.


Using the power of today's AI technologies, static business logic is transformed into dynamic, personalised user flows. Aiden enriches baseline data through user profiling, cross-user behaviour patterns, and natural language generation.


We don't believe in out-of-the-box frontend solutions. Every use case requires a unique user experience. That's why standardised plug-and-play widgets will never work. Instead, Aiden offers hyper-customisable frontend solutions to deliver, tweak, and optimise virtually any interaction concept.

That means you can finally do online what in-store experts have been doing offline for years: offer truly personal shopping advice. With Aiden, you can launch guided selling and product finder tools, and even create a fully automated personal shopper.