Get to know our software platform

The Aiden platform consists of 3 core components: Assist, Curate and Archetypes. Together, they provide UX, technical and workflow readiness with a short time to market.

Aiden platform

In other words: a solid backend foundation with unlimited frontend flexibility. It takes just two steps to see how our platform can assist your users.

Step 1: decide on your backend needs

Our intelligent backend platform consist of 2 core components: Assist and Curate. Together, they allow you to optimize category or product detail pages with AI-assisted product finder tools, or to create an interactive one-off campaign tool.

Aiden Assist

πŸ’‘ Intelligence

βœ“ An extensible engine for modeling complex data structures, knowledge and decisions.

βœ“ Use and combine reasoners based on business rules, recommendations and machine learning to define and execute behaviors.

βœ“ Connect with external services and API's for realtime data integrations.

✍️ Language

βœ“ Use captured contextual data to generate complex sentences (NLG) and analyze complex sentences to generate contextual data (NLP).

βœ“ Build sentences, recognize singular/plural, implement multiple sentence variants, generate phrases and conjunctions.

πŸ“ˆ Analytics & events

βœ“ Log user actions and gather insights on the effectiveness of the implementation.

βœ“ Automatically export user events to Google Analytics or another internal analytics dashboard.

πŸ” Accounts & login

βœ“ Manage user accounts.

βœ“ Provide authentication and authorisation, and safely store (sensitive) user or session data.

βœ“ Integrate with 3rd party systems (e.g. CRM).

πŸ‘₯ Profiling & patterns

βœ“ Capture n-dimensional profiles through user input and behaviors, and match these to relevant product configurations.

βœ“ Set β€˜doubt detectors’ to offer in the moment triggers for additional assistance.

βœ“ Profiles can be disclosed to the frontend for users to tweak, thereby enhancing transparency and effectiveness.

πŸ“‘ PDF Reporting

βœ“ Generate complex visual reports from captured data as a PDF.

βœ“ Uses our language module and CSS formatting to maximize the quality and appeal of the content.

Aiden Curate

🚚 Product importer

βœ“ Connect with external services and API's for realtime product catalogue integrations.

πŸ€– Curator

βœ“ Identify similar products through machine learning algorithms.

βœ“ See which reasoning was used to define similarities. This is also an excellent way to open up the 'black box' for an end user and explain why certain products are being recommended.

πŸ‘©β€πŸ’» Dashboard

βœ“ Environment for business users, where they can manage product importers and train the curator engine.

Step 2: select a frontend concept

Aiden offers several customizable interaction Archetypes that run fully in sync with our intelligent backend. API-endpoints are also available if you prefer to create your own frontend.

Aiden Archetypes

πŸ’¬ Chat

βž• A modern, conversational interface with fully customizable message styles, input types, actions and intents, dialog selection and relevance behaviors.

βž• Recognizable look & feel for (younger) audiences who prefer interaction through messaging platforms.

βž• Mirrors the feel and engagement of offline conversations, while offering fully automated self service.

βž– Not quite as suitable for extensive flows and desktop use.

πŸ“œ Classic form

βž• A classic, multiple-question interface with fully customizable controls, screens, navigation and relevance behaviour.

βž• Recognizable look & feel for all target audiences. Slightly formal, which also makes it suitable for certain B2B contexts.

βž• Suitable for extensive flows with lots of questions, as the user is always aware of his progress.

βž– Providing a true feeling of assistance can be more challenging.

πŸ“‹ Conversational form

βž• A modern, single-question interface with fully customizable controls, screens, navigation and relevance behaviour.

βž• 'Typeform'-style interaction shows one question at a time for a conversational feel.

βž• Enables easy, engaging data collection that doesn't overwhelm users.

βž– Not quite as suitable for extensive flows with lots of questions.

πŸ’¬πŸ“œ Chat + classic form

βž• An excellent way to collect large amount of data (i.e. to ask many questions) while providing personal guidance to each user.

βž• Assistance is always front-and-center: provide realtime contextual feedback and warnings through alternative conversational flows.

βž• Highly suitable for flows with lots of questions.

βž– Setting up a satisfying interplay between chat and form requires more effort on the part of business stakeholders.


βž• Build your own frontend while we configure the intelligence in our backend platform.

βž• Intuitive endpoints for your developers to work with.

βž– Customizing our existing Archetypes is generally more efficient than building on your own from scratch.